Has second guessing become second nature?

Forecasting for promotions shouldn't be a guessing game. But for many, that's what it amounts to. Spreadsheets, gut feel. They all lead to the same thing - unreliable forecasts that produce unreliable results. Don't leave promotional forecasting decisions to chance. Join us for this exclusive webinar.

	Mike Griswold, Research VP
Mike Griswold is research VP and team lead for Gartner's AMR Supply Chain Research. He is responsible for assisting supply leaders with their business and technology initiatives. Mr. Griswold joined Gartner through the company's acquisition of AMR. Previous roles include helping line-of-business users align corporate strategy with their supply chain process and technology initiatives.

	Brendan Lowe, SVP Professional Services
Since joining Aldata in 2005, Brendan Lowe has assumed responsibility for the global professional services organization and supporting operational growth in Aldata's North American subsidiary. He joined Aldata from Manhattan Associates, Inc., where he was responsible for consulting services and strategy in Europe, the Middle East, and Africa.

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Take the Guesswork out of Promotional Forecasting is sponsored by Aldata Solution. Any editorial supplied by Aldata Solution is independent of Gartner analysis. All Gartner research is © 2010 by Gartner, Inc. All rights reserved. All Gartner materials are used by Aldata Solution with Gartner's permission, and in no way does the use or publication of Gartner research indicate Gartner's endorsement of Aldata Solution products and/or strategies. Any other reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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